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Marketing Campaign |
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First, you must establish your target audience. You can learn more about this by clicking here. Then you can decide which types of advertisements will be most cost-effective and appropriate. Here are just a few ideas...
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Postcards
Affordable, High Quality glossy postcards from NetPost - Amazing Mail. You must set up an account with NetPost through the USPS web site, http://usps.com. Then you will need to fill the address book with the contact information from your mailing list (which you are responsible for obtaining). I will design the postcard and upload the images for the front and back to your NetPost Gallery, where it is available for you to use any time. I can also do all of this for you (except for obtaining your mailing list). |
Postcard Design - $20
Front and back, edits until completely satisfied. Choose from one of my graphics or provide your own. Includes uploading of images to your NetPost account. Includes a copy of the postcard mailed to you to verify quality before sending out in quantity.
NetPost Account Set-Up - $8.00
The account itself is free, and you will receive login information so that you may access your account at any time. A valid credit card is required to process any orders placed through the account (I recommend a pre-paid Visa available from most banks and stores).
Manual Address Book Set-Up - $8.00 per 20 contacts
You must supply the list of contacts with their mailing information.
Import CSV File for Address Book - $8.00
If you are fortunate enough to have your contact list already in CSV format, importing into the NetPost Address Book is easy. Microsoft Excel, Microsoft Outlook and Palm all allow you to export to a .CSV file. You will need to e-mail me the file.
Mail Postcards - Includes Postage! $1.00 Each
Any amount of postcards can be sent, from any design to any contact in your address book. You may always log in to your account and send postcards any time.
Experience a postcard yourself for free! (Available only in the USA.)
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E-mail Campaigns
E-mail campaigns have their pros and cons. While more affordable than postal mail, their effectiveness is greatly reduced by the fact that most e-mails end up in the trash bin without even being opened. The efficiency of an e-mail campaign greatly depends on your contact list. People that request information from you are more likely to read your e-mails. |
I can provide you with an advertisement which you can forward to your own contact list, or I can manage your campaign for you (you are responsible for supplying the contact list). Please be aware of your e-mail account restrictions concerning outgoing e-mails, there may be a limit on how many you are allowed to send. It may be necessary to subscribe to an e-mail marketing service, which has the benefit of keeping track of campaign statistics so that you can guage effectiveness. There are also conditions regarding graphics used in e-mails, web space may be required to host images used, unless you subscribe to a service that offers free image hosting. I recommend Campaign Monitor and some free or cheap web space (you might have some already through your current ISP!) |
E-mail Design - $20
One newsletter-type e-mail designed to your specifications. You supply all graphics. It will be provided in HTML, Word and PDF format to best suit your needs.
Manage E-mail Campaign - $20 + 5 cents per contact, one-time set up fee $15 + 10 cents per contact on list
Includes set up of your own account through Campaign Monitor, which allows you access to reports that show just how effective your e-mail marketing is. You must supply the contact list of e-mail addresses (set up includes inputting this list into your Campaign Monitor address book). Requires access to web space (includes set up of free hosting if you don't have space already, restrictions apply to the available amount of space). A draft will be e-mailed to you for approval before campaign is launched, at which time payment will be required. Campaign management includes $5 discount towards e-mail design.
FREE SAMPLE
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Flyers
Ideal for inserts in newspapers, mail campaigns and for hanging up around town, available in economic or high quality design to meet your unique needs. Provided in formats and sizes most suitable to bring to your choice of printing company. Does not include printing.
Flyer Design - $25
Free editing of design until you are satisfied. Does not include printing other than proof for approval (unable to print proofs larger than 8.5x11). Various file formats sent to you via e-mail (JPEG, Word, PDF, PSD). Files available on CD for additional charge of $5.00. Choose from my graphics or provide your own (limited editing included).
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Business Cards
Full-color design, compatible for use with VistaPrint®. Includes file attachment via e-mail and optional ordering through VistaPrint® (this means I will place the order for you, but does not include the printing and shipping costs, which will be billed to you at cost). File available on CD for an additional cost of $5.00. Choose from my graphics or provide your own (limited editing included). |
Business Card Design and Order Placement - $25 + cost of printing and shipping
Free editing of design until you are satisfied. Drafts will be sent to you via e-mail. Final approved draft will be uploaded to your VistaPrint® (or alternative company) account, at which time I can place an order for you if you so choose. You also have the option of placing your own order with VistaPrint® or whichever printing company you prefer.
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DVD Video Production
DVD's are easier than ever to produce, and are remarkably inexpensive. If your customer is unable to physically see your product, and words and pictures just aren't enough, then send them a DVD! Also suitable for presentations (employee training) and events (weddings, horse shows). Only producing films rated G (well, a wedding might get a little PG). |
I can film, edit footage, and design a DVD label, case cover and case insert. Have footage already? I can edit it if it is in avi format. JPEG files can also be used.
Mass printing and disc production will be done through a third party. Boxes are available for individual mailing through companies such as Uline.
Filming (local only) - $20 per hour, 4 hours $70
Includes DVD of raw footage and CD of AVI file. Half price if you provide camera and media (in other words, I'm just a camera-man for hire, perfect for events where you want or need your family participating! Does not include DVD or CD.)
Editing - $10 per 10 minutes final footage, up to 120 minutes
Includes one DVD playable on most DVD-R compatible players and one CD with the avi file. Additional DVDs are $3.00 each (up to 10). Packaged in a jewel-case if case design not purchased. Slimline DVD case with purchase of case insert design. If the DVD is intended for distribution to the public and you want to use copyrighted music, you must obtain permission from the copyright owner.
DVD Label Design - $8
Includes printing of ONE label. Additional labels printed at 50¢ each, up to 10 labels.
DVD Case and Panel Insert Design - $20 Simple / $40 Complex
Includes printing of ONE Case Insert and ONE Panel Insert. Additional inserts printed at $1.00 each, up to 10 pairs.
DVD Duplication, Labels and Cover and Insert Printing - Price Varies
Done by third party, includes duplication, full-color disc printing, thin DVD case, case insert and two-panel booklet insert, estimated cost, plus $55 set-up fee and shipping:
| ESTIMATES ONLY, SUBJECT TO CHANGE |
Quantity
(Per Title) |
On-Disc
Text Printing
Shiny Silver Top |
On-Disc
Color Printing
White Top |
Expected
Turn-Around Time |
| 25-49 |
$3.24 |
$3.96 |
2 Business Day |
| 50-249 |
$3.04 |
$3.76 |
2 Business Day |
| 250-499 |
$2.94 |
$3.66 |
3-4 Business Days |
| 500-999 |
$2.84 |
$3.56 |
5-7 Business Days |
| 1000 |
$2.74 |
$3.46 |
7-14 Business Days |
Estimated Total Cost for 100 30-minute DVD's filmed, edited and delivered to your door packaged ready to go - ~$700. All DVD prices are estimates only and subject to change. Table above does NOT include cost of fiming, editing or package design.
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Brochures
Available in economic or high quality design to meet your unique needs. Provided in format most suitable to bring to your choice of printing company.
Brochure Design - $45
Free editing of design until you are satisfied. Does not include printing other than proof for approval. File sent via e-mail in various formats for compatibility. Files availabe on CD for additional cost of $5.00.
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